Business Analytics Predictive Modeling Example

Suppose an e-commerce company wants to predict daily product sales based on average daily website visits.

Sample Data

Avg. Daily Website VisitsSales (Units)
10015
15025
20034
25040
30050

Linear Regression Model

Sales = Intercept + (Slope × Website Visits)

Assume the model calculates:

  • Intercept: 2
  • Slope: 0.16

So, the prediction formula (model) built is:

Sales = 2 + (0.16 × Website Visits)

Last February, there were 85 website visits to our online store. We expect an 8% increase this year in Feb.

This Feb website visits = 91.8

Feb Sales This Year = 2 + (.16 x 91.8)

Company prediction for Feb Sales This Year = 16.688 products